The Effect of Marketing Mixing Services on Decision of Saving Again

摘要

This research is motivated by savings products, prices, places, promotions, people, processes and physical evidence owned by PT. BPR Batang Kapas toward the customer's decision to save money is still low and the balance of savings obtained from bookkeeping still has an up and down (fluctuating) status. The purpose of this research is to analyze the effect of products, prices, places, promotions, people, processes and Physical Evidence on the decision to save money at PT. BPR Batang Kapas. This research was carried out in the scope of PT. BPR Batang Kapas, Pasar Kuok area, Batang Kapas District, Pesisir Selatan Regency. The populations in this study were all savers customers at PT. BPR Batang Kapas, totaling 5772 people. The sampling technique in this study uses Simple Random Sampling. The sample size taken in this study is based on Slovin's opinion of 172 people. Data collection methods are surveys by distributing questionnaires. The data analysis technique uses path analysis (path analysis) which is the relationship between variables which are part of the marketing mix. The results of the analysis shows products, prices, places, promotions, people, processes and physical evidence have a significant effect on the decision to save money at PT. BPR Batang Kapas. The process is considered to have a more significant effect from the overall hypothesis on the decision to save again on the savings customers of PT. BPR Batang Kapas in Pasar Kuok area, Batang Kapas District, Pesisir Selatan Regency.