The Remodeling of Brand Image of the Time-honored Restaurant Brand of Wuhan based on Emotional Design in the Age of Experience Economy

摘要

Emotional design theory provides a multi-dimensional, experience-based design concept for the reshaping of the Time-honored brand image. It also has a very important significance in delineating the strong emotional connection of consumers. This thesis starts from the current situation of Wuhan Time-honored restaurant brand image, combines the current trend of experiencing economic environment, and uses the theory of emotional design to put forward some of my own thinking.