The Henna Flower Management Model Efficiency in Supporting Tourism Development in The Subak of Singapadu Kaler Village

摘要

The purpose of this study is to design effective cropping patterns and distribution systems for henna flowers and can support the development of tourism in Singapadu Kaler Village. Data are collected using the method of observation, interviews, documentation, and literature. The analytical tools used for quantitative analysis techniques are: Benefit Cost Ratio Analysis and Profit Margin Analysis. Whereas to analyze qualitative data using descriptive analysis techniques. Based on the results of the analysis, there are farmers who implement a continuous system and an intermittent system. Continuous systems are more effective than intermittent systems. The distribution system applied by Henna flower farmers is an indirect system by selling his henna flower interest to the agent. This system has been effective but is not optimal. After being analyzed with a direct distribution system with three different target markets, the system applied was less effective. Of the three alternatives analyzed, the direct distribution system with the target hotel market is the most effective. To meet the target needs of the hotel and be able to support tourism development, it is necessary to form a cooperative-based flower farmer community of cooperatives and collaborate with tourist attraction entrepreneurs in Singapadu Kaler village.