Strategy for Making Motor Touring Package in Timpag Village, Kerambitan, Tabanan

摘要

The purpose of this study was to find a strategy to develop a touring motorbike tour package in the village of Timpag, Kerambitan sub-district, Tabanan district, considering that Timpag village has many attractions that can be offered to tourists in the form of natural objects and cultural objects. This research was conducted using qualitative descriptive methods. Data includes primary data and secondary data. Primary data is obtained by survey or direct observation of research locations and with structured interviews with the stage holders. Secondary data was obtained from library sources including printed and online scientific journals. Data is analyzed using SWOT analysis. Development strategies that can be carried out include: expanding cooperation with motorbike travel agents and motorists, creating varied tourism products, maintaining product and service quality, optimizing online bookings, increasing promotional activities, offering competitive tour package price.