Research on the Cultivation of Students' Innovative Ability in the Basic Teaching of Visual Communication Design

摘要

As an important part in the three core fields of art design, specialty of visual communication design contains the content of traditional graphic design subject. This field has been expanding along with technological and scientific progress, development of new media technology, and development and application of new energy and new materials, and has intersected with other fields, gradually forming a new field of design that is closely related and collaborative with other visual media. The cultivation of creative thinking and innovative ability has always been an essential content of the visual communication design specialty in colleges and universities.