Research on the Cultural Value Enhancement and Guarantee Mechanism Construction of Art Projects of College Associations

摘要

College association is an important platform for the growth of college students, the main camp for the construction and development of campus culture, an important window for foreign exchanges of colleges and universities, and an important carrier for colleges and universities to realize the function of social service and cultural inheritance. Through the analysis of functions of college associations and design principles of their art projects, this paper summarizes the design principles as follows: (I) creating an art brand (appreciation value), (II) forging cultural value (core value), (III) closely focusing on the characteristics of the times (innovation), (IV) highlighting regional features (uniqueness). This paper also summarizes the path to enhance the cultural value of art projects of college associations, and makes a concrete analysis of the cultural value guarantee mechanism of art projects of college associations.