Analysis of Influencing Factors of Financial Asset Allocation of Urban and Rural Residents in Zaozhuang

摘要

Take Zaozhuang household as research object, based on the micro data from questionnaire survey, using multiple linear regression model, this paper puts forward the structure of urban and rural residents family financial asset allocation of Zaozhuang. Based on empirical analysis of the influencing factors, the results showed that the urban and rural residents of Zaozhuang household financial asset allocation structure has big difference, urban residents have a higher risk of holding financial assets and higher risk of financial assets; rural households investment risk preference is only a significant influencing factor of urban residents' financial asset allocation, and rural residents' financial asset allocation is more sensitive to education level.