Creative Development of Chinese 'Harmony Culture' Inbound Education Tourism Products

摘要

Harmony culture" is an important ideological essence of Chinese excellent traditional culture and one of the universal values of contemporary China. This thesis expounds the profound connotation of the "harmony culture" system from the macro, meso and micro dimensions and discusses the four functions of "tour, learning, pleasure and affection" of the "harmony culture" inbound tourism products, hence putting forward "multi-media interpretation, multi-regional alliance, multi-format integration, multi-cultural resonance, etc. and cultural education tourism product development strategies.