Study on Adverse Selection and Moral Hazard in the Construction of Rural Circulation System

摘要

Circulation is the blood of economic and social development, but the irregular circulation order in China's rural areas has been disturbing the rural economic development. There are widespread difficulties in circulation enterprises management, and adverse selection prevails. In terms of the adverse selection of rural circulation enterprises, the Chinese government should increase the input of information cost and establish a credit database of circulation enterprises; establish the complaint acceptance mechanism of rural consumers; develop e-commerce and improve the development level of rural logistics; improve the after-sale service system of rural commodities; and improve the degree of scale operation of circulation enterprises.