Research on the Influence, Service and Ideological Guidance Function of WeChat Official Accounts of Higher Vocational Colleges: Empirical Analysis Based on WeChat Official Accounts of 35 Demonstrative Higher Vocational Colleges in China

摘要

With WeChat official accounts of 35 model higher vocational colleges of China as the object, this research selected 7,883 tweets of the full sample posted from January 1 to December 31, 2018 for analysis, and based on quantitative analysis, did statistics of the times of tweeting, total number of tweets, total pageviews, total likes (thumbs up), overall communication, average communication, peak communication and WCI to rank the communication power, analyze the monthly average number of tweets, summarize the menu design, analyze the service and ideological guidance function of these WeChat official accounts as well as relevant issues. In addition, this paper puts forwards countermeasures for operation optimization.