Fast,Innovative,but Not Radical: How Customer Knowledge Boosts New Product Development

摘要

This study unravels the mechanisms by which different forms of customer involvement boost new product performance and investigates the value of customer knowledge in radical innovation.It strives to answer the following two research questions: 1.By which mechanisms do different forms of customer involvement influence new product market performance? 2.Is customer knowledge valuable in the development and commercialization of radical innovations?