Improving Sales Force Listening and Comprehension: An Eight-Nation Empirical Comparison of Three Listening Strategies

摘要

The purpose of this paper is to explore and test the effectiveness of listening strategies that people use to improve their recall of information when they wish to listen carefully but find it difficult to do so.Two studies test the prediction that perspective-shifting listening techniques result in greater recall.Study 1 explores listening strategies that students and professionals have found helpful in understanding and remembering information in conversations.An experiment in Study 2 demonstrates that young adults across eight nations using three strategies have greater recall of information shared by speakers than a control group.Qualtries was used to administer the stimuli and measurements.The 972 participants were assigned randomly to one of four conditions(3 treatment and a control group)where they viewed a TED talk video and then were asked questions about its content.