Study on English Translation of China's Tea-Business Publicity Materials from the Perspective of Skopos Theory

摘要

With the development of global economy, an increasing number of tea companies manage to export their products in the way of brand export. Qualified translation of publicity materials will help the target customers know well about the company, purchase their products and therefore increase their profits. The paper aims to summarize the features of publicity materials at lexical and textural levels. Based on the summary, three possible translation methods are proposed to provide some references and guidance for the English translation of Chinese Tea-business publicity materials.