Indonesian Youth on Social Media: Study on Content Analysis

摘要

Indonesia is the biggest of Social Media user on Southeast Asia has been rapidly changing on Social Media Platform. In the earliest of 2010, Facebook has been dominating Indonesian Social Media usage. Since 2012, the trend became turn on to Twitter and Instant messaging. This article would describe how the Indonesian Youth was creating the meaning of Social Media usage. This research used a qualitative approach to explore the depth reason from the Indonesian Youth. Content Analysis used as methods for this research. The researcher used an institutional setting on fifteen subjects of Indonesian youth and create the daily log of conversation about their activity and usage on What sapp application during three months since December 2016 - February 2017. Collected data analyzed with content analysis model with a focus on how the subject created the meaning of social media and especially on the changes in social media platform.