A Co-evolute Approach to Analyze the Competencies of Sales Personnel of Banking Sector of Pakistan

摘要

The banking sector of Pakistan is playing a pivotal role in the economy of country. Over the last two decades, private banks have progressed rapidly. It resulted into highly competitive environment in the sector that raised the need of highly competitive human resources, especially sales personnel who play a very important role in the development of banks. The purpose of this research is to use The Evolute system as a tool to analyze competencies and devising training and developing of employees. The current competency levels and creative tension levels of the sample group were analyzed and individual and group level pictures of their competencies was provided. In this paper, Astroid 1.0 tool is chosen from The Evolute platform for the analysis of competencies of sales personnel. This study resulted into practical framework to enhance the competencies of sales personnel. It makes valuable contribution into applying HRM practices that will lead banking sector to develop the competencies of their sales personnel.