Ten 'Whys' About Intercultural Communication

摘要

The author of the article poses ten questions vital for understanding the phenomenon of Intercultural communication. These reveal the most crucial aspects of the concept and the myths around it that are quite firmly established in the popular consciousness. The author believes that it is a matter of the utmost urgency for the world cross-cultural research community to demythologize of the term "Dialogue of Cultures" and to work on scientifically based principles of the parity cross-cultural communication.