Digital Map Design Elements for Local Tourism: Comparing User Cognition Between Age of 20s and Above 60

摘要

This study investigates the influence of nationality, ages, and address systems on the use of digital maps in wayfinding. Examining how user-whether they are merely browsing maps or actively trying to find a destination-perceive and interact with their environments. Also, assessing the current problems is regarded digital maps, comparing user experiences of participants from different nationalities, age groups, and genders through a questionnaire. The subjects are Taiwanese and Japanese, and either in their 20s or above the age of 60. The crucial result is focusing on results of determined and undetermined destination how the users operate digital maps. In principal component analysis, age of 20s user have four factors influence digital map functions: (1) Orientation; (2) Advice Tip; (3) Decision Making, and (4) Atmosphere. But for user who are above 60s, they are categorized three factors: (1) Tourism Tip; (2) Orientation; and (3) Surrounding. When 20s go for traveling the orientation will be essential information, nevertheless user who is above 60 sees Tourism Tip as priority.