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The Effect of Consumer Interest on Islamic Bank and Conventional Bank Mobile Banking: An Analysis Using Google Trends

机译:消费者兴趣对伊斯兰银行和常规银行移动银行的影响:使用Google趋势分析

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This study aims to analyze the factors that can influence people's perceptions of intention to search for mobile banking information to support daily activities, as well as the influence of mobile banking on public interest or Depositor's Islamic banking and conventional banking. We use the Google Search Volume Index from one of the popular Islamic banking and conventional banking "Mobile banking" keywords in Google Trends to estimate the relationship between individual interest in Islamic banks and Convensional banks, and Islamic bank deposits and Conventional banks. This study shows that the keyword "mobile banking" coefficient has a non-significant correlation with Islamic bank deposits and conventional banks, which cannot be concluded. Although the number of deposits of Islamic banks and conventional banks is determined by many determinants. This investigation proves that the factors that have not been exploited to date, such as variables that cannot be quantified or not measurable (eg, popularity and curiosity), can be examined with the help of Google Trends.
机译:本研究旨在分析能够影响人们对搜索流动银行信息的意图的看法,以支持日常活动的影响,以及移动银行对公共利益或存款人的伊斯兰银行和常规银行业务的影响。我们在谷歌趋势中使用来自流行的伊斯兰银行和传统银行业“移动银行”关键词之一的谷歌搜索卷指数,以估计伊斯兰银行和对照银行的个人兴趣与伊斯兰银行存款和常规银行之间的关系。本研究表明,关键词“移动银行”系数与伊斯兰银行存款和常规银行的不显着相关,无法得出结论。虽然伊斯兰银行和常规银行的存款人数由许多决定因素决定。本调查证明,可以在Google趋势的帮助下审查迄今未被利用的因素,例如无法量化或不可衡量的变量(例如,普及和好奇心)。

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