A COMPETITIVE ANALYSIS OF AIRLINE INDUSTRY IN INDONESIA REGARDING ASEAN OPEN SKIES POLICY CASE STUDY: GARUDA INDONESIA AIRLINES

摘要

At this era of globalization, air transport is at its peak. The purpose of this research is to review how airline in Indonesia able to survive for the sustainable air transport, therefore the potentials can be identified to develop by the airline in the future constantly. The focus of this research is to find out how strength the aviation industry in order to survive in this cannibalism market. The researchers focuse on Garuda Indonesia airline. The method of the research was descriptive qualitative with SWOT analysis. Data sources used primary data and secondary data. Primary data sources were taken from interview, while secondary data used existing theories such as articles, journals, website, and other documents related to the research problem. This study concludes that with the ASEAN open sky, cannibalism in the aviation industry is increasingly tight. Therefore, Indonesia should maintain sustainable transportation, in this case the airline, that can be equal with other ASEAN airlines.