Research on the User Acceptance Model of WeChat Public Platform Service

摘要

Based on the problem of the user acceptance of WeChat public platform service, the technology acceptance model theory is used to model the influence factors, and the relationship hypothesis between various factors is proposed. AMOS7.0 is used to evaluate and correct the model and construction according to the questionnaire survey data, and the direct effect value and indirect effect value of various influence factors on the use behavior are calculated by correlation coefficient.