Consumer finance refers to the financial services of consumer finance companies, Banks, Internet e-commerce companies and stage shopping platforms to provide consumers with the purpose of consumption. Compared with traditional consumer finance, the innovation of the technology layer brought by Internet finance helps to reduce the information asymmetry between Banks and borrowers, which can help bank risk management. Under the new normal economy, consumption is one of the troika driving economic growth. Whether from the perspective of developing financial products or driving economic growth, developing consumer finance is of positive significance. This paper introduces the development of China's consumer finance policy and the environment, and through the analysis of typical cases, for scenario analysis of large data services ecological closed-loop, credit, risk control and so on aspects of the influence of the Internet consumer finance and development trend.
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