Application of Kano model and IPA model to discuss tourist satisfaction on national science and technology museum in Taiwan

摘要

This study adopts Kano Model to explore the relevance of the National Science and Technology Museum, its quality and tourists' satisfaction. Adopt IPA model to appear the result, which was be analyzed. The data is processed by various statistical methods in the hope of improving the tourism of the National Science and Technology Museum. In addition, the study focuses on equipment, space, information and landscape of National Science and Technology Museum. In conclusion, based on the date from the survey, this study raise the tourist satisfaction, adopt advises, and improve the data for the NSTM.