The Construction of Buzzer Identity on Social Media (A Descriptive Study of Buzzer Identity in Twitter)

摘要

The aim of this study is to describe the construction of buzzer identity on social media. Buzzer is one of the actor in social media who has the role as an influencer who persuades the followers on a particular topic in Twitter. Buzzer sometimes provides Twitter's biography (bio) in order to describe the simpliest user identity. The common user never realizes the existence of a buzzer if just identify based on the short biography, status updates or tweets on social media. Researcher examines the buzzer identity by using the descriptive approach and symbolic interaction theory draws on George Herbert Mead through interaction and self-presentation in Twitter. There are five informans who have been interviewed and explored with any related information to buzzer's identity in Social Media. The result shows that buzzer who used to build a good self-presentation in order to gaining the enthusiastic and attractive response from followers. The ability of buzzer about self-concept will give a great chance to build sustainable relationship. The followers will respond to buzzer which is based on the construction of buzzer identity who would be able to come up to their expectations in Twitter.