Analysis of Privacy Concern on Adoption of Location Based Services Technology for Blood Donor Search

摘要

In the era of mobile technology, it is very common to find community-based applications that use Location Based Services technology to share location information. On the other hand, geographic location, for some people are confidential related to privacy. Based on the paradox then it is necessary to do research, whether a privacy concern can affect the adoption of a technology. This research takes study case of adoption of Location Based Services technology to help finding potential blood donor. For information, in Indonesia, the availability of blood stock in Blood Bank can not fulfill the blood demands, thr gap is more than 50%. In the process, patients who do not get blood donors from a blood bank, will look for donors outside the blood bank. They usually send broadcast message via SMS or social media application.Related to this situation, we proposed an alternative way to search for potential blood donors by adopting Location Based Services technology. This paper will examine the adoption of Location Based Services technology to search potential blood donor, by considering the privacy parameter using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach.