PUBLIC RELA TION'S STRA TEGIC COMMUNICATION OF TELKOM UNIVERSITY USING INTERNET- BASED TECHNOLOGY TO A TTRA CT TELKOM ED UCA TION USERS IN BANDUNG

摘要

Tough competition in order to achieve potential students in university starts from the period when prospective students are studying in their senior high school. To fulfill the goal, a university should apply the right strategy to push Its marketing success. Telkom University, one of the finest private universities in Indonesia, has experienced this circumstance. This research Is aimed to investigating the implementation of public relations strategic communication of Telkom University using Internet-based technology. It seeks to explore the influence of its implementation toward Telkom education service users in Bandung city. The study applied quantitative descriptive method. The sample of this study was taken from people who live in Bandung City. Findings of the study show that there is a significant correlation between communication strategy of Telkom university public relation and its corporate image change.