A Study on the Effect of Financial Media in 'Internet +' Environment - Based on 'the Uses and Gratification Theory'

摘要

The 21st century, the rapid development of the Internet under the circumstances derived from a new development model, innovation 2.0 under the "Internet +" for the economic and social development into new vitality. Financial media as a set of cultural industries and economic industries in the economic power of life, in the "Internet + cultural creativity" and "Internet + finance" under the dual background showing a new development model, and the uses and gratification theory is based on user position in the theory of communication, in the interactive environment of the Internet which can play a more full of dynamic, but also on the development of financial media and has a greater impact in the communication mode. It requires the communicator to provide more flexible and more real-time characteristics, but also requires to pass psychological quality, values to achieve a higher level of the requirements of the "use", to have a full understanding of the "satisfaction" and have a more objective understanding.