Continued Usage of Bike-Sharing Services: An Extended Expectation-Confirmation Model Analysis

摘要

Bike-sharing services follow the model of the sharing economy. The continued usage of these services exerts significant influence upon the shared-bike market. This research applies the expectation-confirmation model to the continued usage of shared-bike services. The model is extended based on the characteristics of bike-sharing services and the behaviour of their users. Additionally, structural equation modeling is applied to show the feasibility of the extended model. The results show that the use of bike-sharing services not only has a positive effect on the users' perceptions of the service in terms of its practicality, but also improves their levels of satisfaction. The perceived usefulness of the service and a high level of satisfaction of the shared-bike users are proportional to their intention to continue to use the bike-sharing service. Their trust in the bike-sharing service also affects their continued usage intention. The users' continued usage intention of bike-sharing services and their corresponding behaviour are affected by their habits of using this service, while their perceived pleasure exerts no significant effect upon their level of satisfaction and continued usage intention.