A public bicycle route selection behavior model generation system comprises: a database unit for storing GPS trajectory data of transportation; a data process unit for generating a road network map from road map data; a map matching unit for matching a GPS trajectory of the GPS trajectory data to the road network map; an alternative route generation unit for generating an alternative route using a k-labeling scheme; a route set unit for finding an alternative route set for each origin and destination (OD) using machine learning; and a model generation unit for generating a route selection model from the route set and utility.
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