Research on the Sustainable Development Path of Government Communication against the Background of New Media

摘要

To face the public emergencies, local governments must conduct "new media" public communication to ensure that information can be communicated to the masses timely, to pledge that the information is seasonably paying attention to the truthfulness, comprehensiveness and accuracy of information, so that the masses can trust the government after receiving the information and act in an orderly manner. This paper summarizes the Zhuhai Government's public communication path in the new media environment, combining with the foreign government's public communication management experience and the changes in the public communication environment brought by the new media environment, taking the typhoon "Hato" incident as an example to conduct a comprehensive investigation and questionnaire analysis, and analyzing the typhoon "Hato" incident satisfaction, meanwhile summing up the public communication path with Zhuhai characteristics as well as putting forward the suggestions for improvement.