Study on the Role of Stakeholders in Value Creation of Smart Tourism Construction

摘要

According to the research status of smart tourism and problems existing in the construction of smart tourism in our country, from the perspective of stakeholders, a value creation model of government, tourism development enterprises and tourists participating in smart tourism construction is built. Through building the game model, the game's Nash equilibrium is analyzed. The result of the game shows that in the early stage of the construction of smart tourism, the government's advocacy support plays a leading role, but excessive subsidy will break the balance situation; tourism development enterprises should recognize the prospects of smart tourism, and take the initiative to construct smart tourism; tourists although in a certain disadvantaged position, but its ancillary role is irreplaceable.