Exploration of Innovation in University's Ideological Education - A consideration based on media ecology synergy theory

摘要

The aim of the article is to explore the ideological education conducted in Chinese colleges and universities at present and search for new approaches to improve teaching effects. Using media ecology synergy theory for reference, the study also adopts the methods of theoretical interpretation, literature comparison, expert interview, etc. Our results suggest there is inconsistent phenomenon between traditional ways of ideological education and corresponding effects under new media environment, and it is beneficial to learn from media ecology synergy theory and focus on active engagement of the educated. The conclusions on innovation of university's ideological education cover three points: (1) adapt to media ecological evolution and change the educational idea; (2) improve the participation awareness of target audience and alter the educational methods; (3) implement multi-dimensional innovative strategies and optimize the effects of university's ideological education.