Research on the Cultivation Strategy of Event of City Image from the Perspective of Brand Image

摘要

With the rapid development of the convention and exhibition industry, the inheritance and promotion of urban culture has received increasing attention day by day. The cultivation of event of the city image has also transformed from the single appeal of improving the economic level to the composite appeal of common economic and cultural development. The essence of establishing the sound event of city image is indeed a branding process of urban convention and exhibition activities, which is the process of shaping the event brand combined with the industrial characteristics of the exhibition, market environment and field service and other factors. Through discussing the effects of event of city image cultivation, the paper analyzes the present situation of event of city image shaping, discovers the problems existing in the event of city image shaping process and puts forward the specific solution channels, so as to improve the event of city image and urban competitiveness.