Research on the Strategies of National Fitness Activities Development from the Perspective of Health Communication

摘要

As an important branch of communication, health communication refers to the transmission of health information through the mass media to prevent diseases and promote health, during which, the mass media plays an important role in transforming medical results into public health knowledge for communication and correctly constructing social prospect to help the masses build prevention concepts. In an effective combination with the problems existing in the comprehensive fitness activities, the development strategy of comprehensive fitness activities is proposed in the perspective of health communication. Based on the relevant literature, this paper analyzes the current situation of comprehensive fitness activities in health communication in China and the foreign and domestic experience of national fitness work, raises the fitness problems in China, and discusses how to carry out fitness activities from different levels based on the actual situation of fitness activities in China and to effectively promote the development of comprehensive fitness activities in China.