On the Aesthetic Characteristics and Cultural Analysis of Chinese IP film

摘要

Domestic IP film has a strong influence in the domestic box office market. Reliance on fan base, resulting in domestic IP film cater for the mass consumer and the greatest degree of expansion, extrusion great aesthetic quality of art like Profit doctrine as its salient features, it's cultural quality is worrisome. Under the policy background of cultural soft power competition and the "going out" of Chinese culture, domestic IP film's cultural significance needs attention and strengthened, so as to serve China's cultural development.