Computer Mediated Communication in E-Marketing of Indonesia University Education

摘要

The interaction between the communicator (the seller) and the communicant (the consumer) is represented in the form of textually message. Non-verbal message constitues facial expression, gesture, and voice intonation. The emotion symbols found in the textual message are usually used to complete textually verbal message. The new media used as the medium of e-marketing activity are Line, Instagram, Shoppee, twitter. The information and data are collected through a face-to-face interview and social media. The intensively social media interview is conducted with the purpose to investigate the interaction that uses computer mediated communication goes in depth. The aims of article the interaction look like in relation to the emergence of computer mediated communications in e-marketing. Computer mediated communication helps some people with verbal limitation, such as lack of confidence to meet new people, lack of ability to use language properly and etc.