O2O E-commerce Mode and Its Development Prospect - A Case Study based on Suning Cloud Commerce

摘要

With the coming of the mobile Internet era, the integration of online and offline gradually appears, and O2O mode has been an irresistible trend. In this paper, the O2O E-commerce mode and its development prospect were analyzed by taking Suning cloud commerce for example. Based on the author's learning and practical experience, we initially analyzed the application of O2O model in Suning cloud commerce, and then the advantages and disadvantages of the O2O model were revealed. Finally, the development prospect of O2O business mode was pointed out.