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FPA Consumer and Brand Owner Sustainability Study - (ppt)

机译：FPA消费者和品牌业主可持续发展研究 - （PPT）

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* Full research report for members - coming soon · Research summary book/e-book · Brand owners and consumer infographics · Traditional and social media

机译：*成员的完整研究报告 - 即将推出·研究摘要书/电子书·品牌所有者和消费者信息图表·传统和社交媒体

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《AIMCAL R2R Conference 》|2019年|613-1196p|共20页
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机译：建议品牌所有者在确定产品尺寸/ ACC和“ ULS报告”研究时考虑可持续性
4. FPA Consumer and Brand Owner Sustainability Study - (ppt) [C] . N/A AIMCAL R2R Conference . 2019

机译：FPA消费者和品牌业主可持续发展研究 - （PPT）
5. A Correlation Study of Consumer’s Social Media Interactions with Brand Social Media Pages and Brand Loyalty [D] . Goolsby, Lisa S. 2020

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6. The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study [O] . Xuefeng Zhang 2020

机译：品牌意识对消费者认知过程的影响：与事件相关的潜在研究
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

FPA Consumer and Brand Owner Sustainability Study - (ppt)

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