A Successful Case of E-Commerce Model of Agricultural Products: Suichang Model

摘要

There is a county town called Suichang in southwest of Zhejiang., There are thousands of online stores in this county town which has fifty thousands people. By its unique social organization mode, through electric business platform to realize the ideas of "bring agricultural products into the city" and "send consumer goods to the countryside". On the basis of that, "local mode of Suichang " around agricultural electricity has borned. One feature is setting up local public service platform of agricultural products, and the other one is setting up a new rural electronic commerce service station. Which called "cheerful voices". By October 30, 2013, Chinese Academy of Social Sciences Information Research Center, jointly organized by the Ali research center of Zhejiang Province, Suichang County People's Government hosted the "Chinese agricultural e-commerce forum Suichang Model Research Report Conference held in Suichang in Zhejiang. At the meeting, Ali Research Center officially released the Suichang Model Research Report, which is the first study of agricultural products from the perspective of the county's agricultural e-commerce. The report pointed out that the activation condition of Suichang grassroots innovation in the Internet, to create and cultivate a new industrial ecology, it represents the current e-commerce in the raging like a storm a useful attempt to show the county economy and e-commerce combined with broad prospects, has important significance. "Service - driven development model of county - Suichang model" is a successful case of agricultural product network marketing at present, and the core of it is the development of e-commerce of agricultural products.