Analysis on Marketing Case of Intel Electronic Products

摘要

In recent years, macro-economy is rapidly changed with high-speed development of Internet technology. In addition, the change will be further extended in future development, thereby completely changing traditional business model. Mobile Internet produces the most profound influence in many Internet forms, and it is changing development patterns of many industries. However, actual force driving the society to develop to the direction of digitization and informatization is constant innovation of modern information technology and constant reformation of information products. How to realize marketing of electronic products under new situation has become a major topic that should be solved by the electronic industry. In the research of the paper, the author discusses based on the current situation. Electronic product development condition and marketing strategy of Intel Company are combined for in-depth analysis. It is expected that they can play reference value to certain extent.