MARKETING DEVICE AND METHOD FOR ONLINE MARKET USING INTELLIGENT DATA ANALYSIS AND PATTERN EXTRACTION AUTOMATED RECOMMENDATION TECHNIQUE

摘要

The present invention relates to an analysis and targeting technology for CRM marketing, and more particularly, to an apparatus and method for analyzing and targeting automation for CRM marketing based on artificial intelligence learning. According to an embodiment of the present invention, a recommendation algorithm capable of optimizing the effectiveness of a recommendation is automatically applied according to the status of data held by each company, so that a long tail effect, which is a characteristic of an online customer's purchasing behavior, can be reflected in a recommendation. It is possible to minimize the cold start phenomenon due to the lack of data of large companies or the lack of product attributes when new products are released.