Research on E-Commerce Strategy of Yichang Agricultural Produce under the Background of 'Popular Entrepreneurship and Innovation'

摘要

Along with the warm wave blowing of "Popular Entrepreneurship and Innovation", more and more agricultural producers and operators are attempting to start their own businesses relying on e-Commerce, while factors such as talents, logistics and scale are still restricting the sustainable development of e-Commerce for agricultural produce. Based on the current situation of e-Commerce for agricultural produce, this Paper analyzes the plights and difficulties in the development of e-Commerce for agricultural produce in Yichang, and makes suggestions such as establishing brand, improving quality and cultivating qualified personnel, hoping to promote the healthy and rapid development of e-Commerce for agricultural produce in Yichang.