Research on College Students' Color Preference

摘要

Color preference of college students were investigated in this paper. 10 basic colors of Munsell color wheel were taken as the objects. 500 college students in Xiamen city were set as subjects. Preference value towards fashion colors were defined orderly from 10 to 1. Minitab15 software was applied as the analyzing tool to analyze the data. Results showed that: 1) color preference of college students is ordered as: blue, purple, blue purple, red purple, blue green, red, green, yellow green, yellow and orange. 2) current college students prefer cold property colors.