A Study on the Countermeasures of Developing 'Silk Road' Sports Tourism Resources in Yunnan

摘要

Through documentary methods, it is concluded that the routes of southern silk road are mainly composed of three main lines: the route to Burma and India; the water and land route to Vietnam; the Tea Horse Trade Route linking Nepal and India. The analysis on the present situation of "Silk Road" sport tourism shows some problems such as the lack of fund support, the lack of core competence of the products, the ignorance of sustainable development and the lack of specialized talents, etc. The paper provides countermeasures for the problems.