Research on multiple value of power users and differentiated business strategy of retailers under the new round of power system reform

摘要

The electricity retail market reform is the most active field in the new round of power system reform. It is necessary to speed up the formation and development of the electricity retail companies, to study its business classification supervision and development mode, and to improve the management and operation efficiency of the electricity retail companies. Therefore, according to the experience of domestic and foreign retail market reform, this paper studies the business strategy and business development model of electricity retail companies participating in market competition in the opening electricity retail market. According to the policy framework of the new round of power system reform, the classification and characteristics of the electricity retail companies are clarified, and the different ways of participating in the market competition are studied. Secondly, considering the value of users' energy, the degree of market participation, and the grade of telecommunication, the model of multi-value level of electricity users is established. Finally, based on the diversification of electricity retail companies and the choice of customers, the paper puts forward the differentiated management strategies of electricity retail companies from four aspects: service strategy, management strategy, talent strategy and competitive strategy, which will provide strategic reserve and theoretical support for electricity retail companies.