Research on Financial Innovation Model of Internet Supply Chain: A Case Study of Yunlian Financial Platform

摘要

The unbalanced structure of China's financial industry makes it difficult for many small and medium-sized enterprises to obtain effective financial services. Supply chain finance integrates information, logistics and capital flow, which is of great significance to support the development of small and medium-sized enterprises. Zhongqiyunlian (Beijing) Financial Information Service Co., Ltd is an internet financial information service company. Its Yunlian Finacial platform provides financial services for enterprises in the supply chain. This article takes the Yunlian Finance platform as a case to discusses its innovative financing model, and analyses its characteristics and its role in improving the financing plight of small and medium-sized enterprises.