A Preliminary Study on the Management of intangible Assets in Enterprises

摘要

Intangible assets are the standard to measure the comprehensive quality of an enterprise. If an enterprise wants to be in a competitive position, it must manage its intangible assets effectively and systematically. However, the traditional concept of "tangible assets are assets and intangible assets are not assets" formed by Chinese enterprises for a long time has caused the management of enterprises to pay insufficient attention to the management of intangible assets. Therefore, most enterprises cannot achieve good results in the operation of intangible assets. This paper mainly analyzes the important role of intangible asset management, the problems existing in enterprise intangible asset management, and puts forward corresponding countermeasures for improvement.