Analysis of the Value of Tourism Resources of Intangible Cultural Heritage

摘要

Because of its non-renewable, scarcity and unique, intangible cultural heritage as a high quality tourist resource is conducive to enhancing the competitiveness and popularity of tourist destinations, and has a positive role in promoting the local social and cultural status. As the core value of the intangible cultural heritage, the cultural value of the intangible cultural heritage is to develop the cultural connotations of the intangible cultural heritage in the tourism development, and to develop the tourist products that meet the needs will be beneficial to the embodiment of its economic value, and will also provide the necessary economic support for the protection of the intangible cultural heritage. Therefore, in the development of intangible cultural heritage tourism, we should adhere to the principle of scientific, reasonable and moderate, use it in the protection, and further enrich its art science, history and social value, so that it can be more adaptable to the social development. However, there are many qualitative methods for evaluating tourism resources at present, because the excessive participation of subjective factors in the analysis process leads to the reduction of the results scientifically. In this paper, we will adopt the factor analysis method, in the process of analysis, by collecting the original variables of the analysis object, and selecting a few of the representative variables to empower objectively, and construct the data model to quantify the quantitative analysis. Thus, the objective analysis of the development value of the intangible cultural heritage tourism resources is realized.