Managing Firm-Hosted Online Innovation Communities: An Empirical Study of Determinants for Continued Participation

摘要

The results of our study make a theoretical contribution, with respect to three primary issues of importance. First, our results show that innovativeness has no influence on stakeholders' participation. The reason behind this result is likely to be bound with the overall high average level of members' innovativeness. For this reason, stakeholders' innate innovativeness may be an indication of who joins and is part of OICs, but not who participates actively on a continued basis. Second, our results suggest that self-efficacy predicts continued participation in OICs. Even though social software applications have decreased issues relating to users' technology acceptance, the importance of self-efficacy in OICs still persists. If members of OICs do not feel competent enough to engage in discussion in the OICs, they will not participate on a continuous basis. Third, this study tests three central types of motivational benefits that members can obtain from engaging in firm-hosted OICs: hedonic, cognitive and social.