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How Does Brand Age Influence Consumer Attitudes Toward a Firm's Unethical Behavior?

机译：品牌时代如何影响消费者对公司不道德行为的态度？

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摘要

We answer two main research questions in our paper: (1) does brand age affect consumer attitudes toward a brand after the brand is involved in unethical behavior, and (2) if so, how?

机译：我们在论文中回答了两个主要研究问题：（1）在品牌涉及不道德行为后，品牌时代会影响消费者对品牌的态度，（2）如果是的话，怎么样？

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来源
《Winter Marketing Academic Conference》|2017年|1 v. (various pagings)|共1页
会议地点
作者
Chi Zhangj; Saim Kashmiri; Melissa Cinetti;
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原文格式 PDF
正文语种
中图分类市场;
关键词
brand age; firm unethical behavior; brand credibility; motivated reasoning;

机译：品牌年龄;坚定不道德的行为;品牌可信度;动机推理;

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专利

1. How Does Brand Age Influence Consumer Attitudes Toward a Firm's Unethical Behavior? [J] . Zhang Chi, Kashmiri Saim, Cinelli Melissa Journal of Business Ethics . 2019,第3期

机译：品牌年龄如何影响消费者对企业不道德行为的态度？
2. How Does Brand Age Influence Consumer Attitudes Toward a Firm's Unethical Behavior? [J] . Zhang Chi, Kashmiri Saim, Cinelli Melissa Journal of Business Ethics . 2019,第3期

机译：品牌时代如何影响消费者对公司不道德行为的态度？
3. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior [J] . Schmalz S., Orth U.R. Psychology & marketing . 2012,第11期

机译：品牌依恋与消费者对不道德企业行为的情感反应
4. How Does Brand Age Influence Consumer Attitudes Toward a Firm's Unethical Behavior? [C] . Chi Zhangj, Saim Kashmiri, Melissa Cinetti Winter Marketing Academic Conference . 2017

机译：品牌时代如何影响消费者对公司不道德行为的态度？
5. Consumer self-concept and retail store loyalty: The effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores. [D] . Rocereto, Joseph F. 2007

机译：消费者自我概念和零售商店忠诚度：消费者自我概念对特定品牌和多品牌零售商店中的消费者态度和购物行为的影响。
6. Effects of branded health messages on e-cigarette attitudes intentions and behaviors: a longitudinal study among youth and young adults [O] . Jessica Rath, Shreya Tulsiani, W. Douglas Evans, 2021

机译：品牌健康信息对电子烟的态度意图和行为的影响：青年和年轻人的纵向研究
7. How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors? [O] . Chi Zhang, Saim Kashmiri, Melissa Cinelli 2016

机译：品牌时代如何影响消费者对公司不道德行为的态度？

How Does Brand Age Influence Consumer Attitudes Toward a Firm's Unethical Behavior?

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