Giver-Centric or Recipient-Centric? The Role of Self-Construal in Gift-Giving

机译：以前至上的人或者以前中心？自我构建在礼物的作用

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We try to answer the following questions: although it is evi-dent that a gift should be recipient-centric, but under which circumstances giver-centric gifts will be equally preferred by givers and receivers?

机译：我们试图回答以下问题：虽然这是一种礼物应该是以接受者为中心的，但在哪种情况下，送给者的礼物将由送货员和接收者同等首选？

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《Winter Marketing Academic Conference》|2018年|1 v. (various pagings)|共1页
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作者
Mins-Yih Yeh; Anisa Larasati;
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原文格式 PDF
正文语种
中图分类市场学;
关键词
self-construal; gift-giving; giver-centric; recipient-centric;

机译：自我构作;给礼物;以前的人;以前的食物;

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3. The moderating role of gift recipients' attachment orientations on givers' gift-giving perceptions [J] . HIEU P. NGUYEN, JAMES M. MUNCH Journal of Consumer Behaviour . 2014,第5期

机译：礼物接受者的依恋取向对礼物赠送者的感知的调节作用
4. Giver-Centric or Recipient-Centric? The Role of Self-Construal in Gift-Giving [C] . Mins-Yih Yeh, Anisa Larasati Winter Marketing Academic Conference . 2018

机译：以前至上的人或者以前中心？自我构建在礼物的作用
5. The effect of marketing communication on individuals' gift-giving: Role of cause type, appeal characteristics, and donor mindset. [D] . Hossain, Mehdi Tanzeeb. 2014

机译：市场营销传播对个人送礼的影响：原因类型，诉求特征和捐赠者心态的作用。
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7. High-End Produce: The Role of Fruit in Snacking and Gift-giving in Japan [O] . McGinley Susan 1997

机译：高端产品：日本水果在零食和送礼中的作用

Giver-Centric or Recipient-Centric? The Role of Self-Construal in Gift-Giving

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